The French appliance group Seb, owner of brands including Moulinex, Tefal, and Rowenta, has announced a plan to cut up to 2,100 jobs worldwide. In France, up to 500 positions could be affected, on a voluntary basis, according to management.
Presented to labor unions on Wednesday alongside the 2025 annual results, this plan aims to "return to a path of profitable growth" and to cope with competition deemed faster and more intense, particularly from Asia. In Europe, up to 1,400 jobs could be cut, including approximately 900 outside France. The 700 planned job cuts outside Europe would affect several countries, including Egypt, Turkey, and Brazil.
Support functions primarily targeted in France
In France, production would not be affected, and management assures that there will be no forced redundancies. The staff reductions would primarily impact support functions, such as finance and human resources, as well as logistics, marketing, and product development. Seven legal entities are potentially affected, including the sites in Pont-Évêque, Mayenne, and Rumilly, as well as the headquarters in Écully, near Lyon.
The group recorded a 1,2% decline in revenue in 2025, to €8,17 billion. Operating profit fell by 25%, while net profit rose by 5,6% to €245 million, a figure management described as misleading due to a fine imposed in 2024 by the Competition Authority.
Seb plans to achieve €200 million in savings by 2027 and aims, in the medium term, to return to annual organic sales growth of 5% and an operating margin of 10%, compared to 7,4% in 2025. The group's share price rose sharply on the Paris Stock Exchange after the announcement of this plan.
